Prachi's Blog: Another elephant in the room


Slavery Footprint tells you how many slaves are working for you around the world, based on your lifestyle and the products you use. The name of the app itself is scary, because we assume that slavery is a thing of the past. The truth is that forced labour is deeply embedded in every supply…

A big step for Apple, a big step for consumer market

Companies will care if their customers care.

An insight into the resources consumed behind the scenes of our most favourite social media.


If you build it, the Internet will come. Facebook has been making progress on their new 290,000 square foot data center 20 miles south of the arctic circle in Lulea, Sweeden. Utlitizing the cold climate for cooling offsets and a nearby source of hydro-electric power, the new facility will consume a whopping 120 megawatts of electricity - enough to power 16,000 homes

The seed

Recently Apple has been in the headlines for the harsh situations people work in their Chinese factories. After reading this article on NY Times & listening to this episode on This American Life many iPhone/iPad users including me, were taken aback. For a few moments I was really angry and sad at the same time to not have known about the hard situations in those factories, where the products I buy are made. I ended up talking to a friend of mine, and we were discussing how there are similar stories to many, if not all of the products we use everyday, from our food, to clothes, to the gadgets and many of the services.

I remembered, in November when I got my iPhone, I had ordered an unlocked version, and it wasn’t available off the shelf. I had to place the order online, and they said the shipping will take 1 to 2 weeks. I was very impatient and a little annoyed, as to why Apple would take so long, when the locked phones had been out in the market for at least a month and more. Now that I think about it, I am sure I would have felt differently, had I known or cared to find out why it was taking them so long, and that there were many workers in their Chinese factories working hard, day and night to get my iPhone ready as soon as possible. 

This personal experience, raised a big question in my mind, whether people as consumers care where the products they buy/use come from and where they go after they are thrown away. I think they do, but if all this information is not spoon-fed, it is difficult for users to go and find it out by themselves. So I decided to do a project on telling product-stories. The first goal of my project is to validate my hypothesis and get an answer to my question. Then, create a platform or a repository for these product-stories to exist, so that people can add to these stories and later refer to them when needed.

First look inside the iFactory - by ABC news

Reporter: "If the world sees this line (iPad manufacturing line), it might change the way people think in this line (waiting line at Apple stores)."

Reporter: "I don’t know about you, but if I am enjoying a delicious stake, knowing where it came from changes the experience."